Kita-Kita! is a campaign aiming to highlight the importance of quality time between parent and child in the digital age, helping them grow up smart together in this digital world!
Our campaign hopes to be a bridge in helping families build better media viewing habits, both parents and children!
Modern parents recognize the difficulty of balancing work, personal life, and parental responsibilities, thus gadgets are used to soothe their children. Still, in this digital age, gadgets are essential. With guidance from parents, gadgets should be introduced as tools enhancing not just the skills of their children but also their lives.